HAPPY OLYMPIC DAY IOC!

The International Pierre de Coubertin Committee (IPCC) is joining the International Olympic Committee (IOC) and its initiative aimed at inspiring and supporting people to move more. “Let’s Move?” shines a light on the benefits of playing sport and working out together, celebrating all the inspiration, connection and enjoyment this brings, and is the theme of this year’s Olympic Day (23 June).

The Olympic Day, the global celebration of sport and getting active that takes place on 23 June each year to commemorate the founding of the modern Olympic Games in 1894.

Remembering Pierre de Coubertin and the time of the beginnings in the early 1900s, Coubertin reflects in his Olympic Memoirs: “… sport was considered something unimportant, to be appreciated only to a small extent, like any other healthy amusement. As for Olympism, it was considered utterly superfluous, an eccentric neologism that drew incredulous, contemptuous smiles from the officials of the day. The philosophical value of the Games vanished into thin air and their educational value became nil”.

Today, People can simply ask a friend to join their team or workout, use specially created “Let’s Move?” digital tools, and share their moves socially @Olympics #LetsMove.

This initiative provides more opportunities for people from diverse backgrounds to be more active and enjoy the benefits of participating in regular sport and physical activity.

“Let’s Move?” shines a light on the benefits of playing sport and working out together, celebrating the motivation, community and joy that movement with others brings.

The IPCC and its members are joining all the institutions which form part of the Olympic Movement. Our readers can also join this movement at Olympics.com @Olympics #LetsMove. Download Images Here and watch the teaser film.